Kynema Studios

See the idea first.
Then hire us.

Kynema is an AI-accelerated creative agency in Mumbai — strategy, campaigns and film under one roof. Humans invent the campaign; our AI pipelines handle the reps, the variants and the grind. That's how you get blue-chip craft at start-up speed, without the blue-chip overhead.

Send a brief → See the thinking ↓
Showreel · Mercedes-Benz

Kynema is the studio brands call when the work has to move people. photoshoots, films, websites & apps — one idea, carried through every format — human-made, AI-accelerated.

Browse all work →
Pepe Jeans print shoot
Print
Dove brand film still
Film
Fashion swim editorial
Photoshoot
NOMA Yuzu + Mint — AI product photography
AI Photo
 Terraview website design
Web design
 Kynema.AI app design
App
 TimesFoodie app UX
App design
 Cub McPaws app UX
App design
Studiowest GLOW campaign
Print
Mega We Care social campaign
Social
Coastal fashion editorial
Photoshoot
Mobile payment checkout UX
App UX
Dove brand film still
Film
Bank of Baroda print
Print

Five doors. Seven disciplines. One standard: the idea leads, the craft follows.

What We Make.

Campaigns without ideas
are just noise.

Your competitors can copy your look. Not your thinking.

Most agencies go brief → production. We go brief → insight → platform → campaign → craft. That middle is where the work gets its spine — the one line your category hasn't heard yet, locked before a frame is shot or a pixel is placed. Film, social, print, product: one idea, carried through every format. Never the other way around.

Mumbai local train at night — one passenger looking up while others scroll
Kynema POV Look up. The idea comes first.

Why brands
choose us.

The four questions every brand asks before signing an agency — answered straight, against every alternative.

Compared with

See the idea first. Sign after.

Every agency sells you their old reel. We put your campaign idea on the table before you sign anything — you judge the thinking, not the promises. The audition is on us.

Principal-led. Every engagement.

No account layer, no pitch-team switch. The creative director who wins your brief leads the work through final delivery — one standard, start to finish.

One brief. Zero vendor relay.

Strategy, film production and tech under one roof. No agency-to-vendor handoffs, no lost weeks — which is how campaigns ship in days, not quarters.

Blue-chip craft. Without the network tax.

Mercedes, HSBC, Tata CLiQ-grade output — with your budget going into the work, not floors of account management.

The work
speaks.

Films, print, social, AI, UGC and tech — every campaign rooted in strategy, crafted to move people.

On credits: Kynema Studios and Notioninn are one group under common ownership — Notioninn is our production house, and the films below were made by this team. Cards marked Creative · Notioninn denote the production credit, not an outside vendor.

Film & brand campaigns in market

One campaign.
Ready to post.

A full case study — brief, insight, route and seven Instagram slides for a real brand.

Volex × Kynema · Parents' Day
Volex Parents' Day case study
Case study

Reach the children.
Make them feel it.
Make them buy.

Orthopedic footwear · 7-slide Instagram carousel · adult children 25–40

Open full case study →

Past films, print and social stay above in All our work.

Websites.
Apps.
Automation pipelines.

Tech at Kynema is three things under one roof: website design that carries the campaign idea, app development for web and mobile products, and automation workflow pipelines that turn messy brand ops into simple processes. Kynema.AI is our live D2C app — we didn't buy the AI story, we shipped it.

Website design Premium brand sites — strategy, UX, motion and launch. This studios site is the craft standard we ship for clients. App development Web and mobile apps — from D2C products like Kynema.AI to custom tools for your team and customers. Automation workflow pipelines We map complex marketing tasks — briefs, variants, audits, content ops — and rebuild them as AI-assisted pipelines your team can run. Kynema.AI — live product Our D2C Asset Studio at kynema.in — posts, product shots and ad variants for Indian brands. Built by the same team that designs your site and pipelines.
Tech and automation — Kynema.AI for D2C brands
Kynema Tech Websites, apps & automation pipelines — plus Kynema.AI.

Yes, we use AI.
No, it doesn't write your brand.

Every agency now claims to be "AI-powered." Most mean they pay for a chatbot. We build the pipelines — and we're strict about the line: AI does the reps. Humans do the thinking. You're hiring judgement. The machines just make sure you don't wait three weeks for it.

Put it to the test →

AI does the reps.

Fifty ad variants, twelve aspect ratios, six languages, the endless resize. The work that used to eat a week of junior time now takes an afternoon — and nobody's weekend.

Humans do the thinking.

No model has ever had a hunch in a Mumbai local at 9pm. The idea, the tension, the line that stings — that still comes from a human who has shipped campaigns for Mercedes and Dove.

You get the maths.

Faster routes to see, more variants to test, less budget burned on production grunt work. Same craft standard — you just stop paying for the slow parts.

And if you can tell which parts we accelerated, we didn't do our job. Ask us to show you.

Bring us the bottleneck.
Not the brief.

Most briefs arrive with the answer already decided — "we need a film." Tell us the problem instead, and we'll tell you what actually solves it. Sometimes that's a campaign. Increasingly, it's a pipeline.

  • “We need 200 creative variants and it takes three weeks.” Variant pipeline. One master idea, every size, format and placement generated and quality-checked in a day.
  • “Our festive and IPL calendar needs reactive content, daily.” Always-on content engine. Pre-built templates and an approval flow, so moment-led posts ship in hours, not meetings.
  • “Shooting every SKU costs more than the products earn.” AI product visuals. Catalogue-scale product and lifestyle imagery, art-directed to your brand — not stock-looking output.
  • “We can't afford to localise into six languages.” Localisation pipeline. One campaign, many languages and regions, with the craft intact in each.
  • “Our team already uses AI — everything it makes looks off-brand.” A Brand AI Kit. Trained style references, a prompt library written for your brand, locked templates and clear guardrails — so your team generates on-brand work without us in the room.
  • “Half our team's week disappears into resizing and adapting.” Workflow automation. We map the repetitive path your team walks and rebuild it as a process they can run themselves.

If your problem isn't on this list, that's the interesting one. Those are the briefs we want.

Tell us the problem →

Krishan Bhatia

Founder & Creative Director · Kynema Studios

Krishan founded Kynema after a career making campaigns for brands that can't afford to be forgettable — Mercedes-Benz, Dove, HSBC, Tata AIG, Bank of Baroda, boAt, Bajaj Chetak. He leads strategy, creative and direction on every engagement the studio takes.

Kynema is principal-led by design. The studio deliberately runs lean and takes a limited number of brands at a time, assembling the specialist crew and production each engagement demands. It's why the thinking stays consistent from first meeting to final delivery — and why the work never gets diluted by an account layer.

Speak with the studio → +91 90498 64383
  • Credited onCampaigns for Mercedes-Benz, Dove, HSBC, ICICI Prudential, Tata AIG, Bank of Baroda, boAt, Toyota, L'Oréal & more
  • Disciplines heldStrategy · campaign ideas · art direction · film · design · web & AI pipelines
  • Based inWorli, Mumbai — WeWork Vaswani Chambers
  • Engagement modelPrincipal-led · a limited number of brands at a time · project or monthly retainer

The Brand Partner.
A creative director, on tap.

Projects solve a moment. A retainer compounds — the voice sharpens, the thinking gets faster, and you stop re-briefing your history every quarter. One monthly scope, principal-led, no account layer in between.

Monthly

What's included

  • A standing creative director on your brand
  • Monthly campaign & content planning against the moments calendar
  • Social, print and key visual output every month
  • One brand film or major shoot per quarter
  • AI-accelerated variants, resizes and adaptations
  • Your Brand AI Kit — built, maintained and kept on-brand
  • Direct access to the creative director — no ticket queue
Fit

Who it's for

  • Brands running always-on content without in-house creative
  • Marketing heads tired of re-explaining the brand to new agency teams
  • Teams with a festive/IPL calendar they can't staff for
  • Founders who want senior craft without a network retainer

Scoped to your calendar and output volume. Most partnerships start after one project — or one 72-hour Challenge.

Start the conversation

Tell us what a month looks like for your brand — we'll come back with a scope and a number. No deck, no pitch theatre.

Ask about the retainer → Or test me with one brief ↓

What's coming.
And when to brief it.

Most agencies wait for your brief. We keep the calendar. These are the moments Indian brands will compete for next — with the creative lead time each one actually needs, not the one everyone wishes they had.

14 Sep

Ganesh Chaturthi

Mumbai's biggest cultural moment. Community-scale, film-led, and unforgiving of brands that show up late or generic.

Auto · FMCG · Retail · Banking
11 Oct

Navratri

Nine nights, nine content beats. The rare moment that rewards a series over a single film — and punishes one-shot campaigns.

Fashion · Beauty · Jewellery · QSR
20 Oct

Dussehra

High-intent purchase day — autos and durables convert here. Story beats discount, but the offer still has to be legible.

Auto · Durables · Real estate
8 Nov

Diwali Peak spend

The year's most expensive attention, and the most crowded. Dhanteras 6 Nov, Bhai Dooj 10 Nov — a five-day arc, not one post. Lock creative by late September or buy into the noise.

Every category
31 Dec

Year-end & New Year

Reflection and resolution. The one window where brand films outperform offers — and where wellness and finance own intent.

Wellness · Finance · Travel · Tech
26 Jan

Republic Day

High reach, high risk. Nation-brand work fails loudly when it's decorative — it needs a real proof point, not a flag filter.

Banking · Telecom · Auto · PSU
14 Feb

Valentine's

Saturated and cynical. The winning routes now reframe the occasion rather than celebrate it — friendship, family, self.

D2C · Beauty · Jewellery · Food delivery
14 Mar

IPL Season 20 Asset-heavy

Runs to 30 May. Not a campaign — a two-month content engine: match-reactive edits, variants and volume. This is where AI-accelerated pipelines pay for themselves. Brief by December.

Gaming · Fintech · FMCG · D2C · Auto
22 Mar

Holi

The most visually competitive day of the Indian year. Colour alone is table stakes — you need a reason to be in frame.

FMCG · Beverages · Fashion · Delivery

Dates shift with the Hindu calendar; lead times don't. If a moment above matters to your category, the brief is already late by the time it feels urgent.

Plan the calendar with us →
The Kynema Challenge

Send us one brief.
See our thinking in 72 hours.

One real project brief. We come back with the idea, the direction and sample visuals. You decide if you want to hire us.

Send Us Your Brief →
Day 0You share the brief — one paragraph is enough.
Day 1–2Insight, platform and concept simulation.
Day 3Campaign direction on your desk. You judge the idea.

Most clients start with a single project, then move to a monthly retainer. The 72-hour Challenge is free either way — you only pay if you hire us.

Worli,
Mumbai.

WeWork Vaswani Chambers — where brand platforms get built, not just edits get finished. Walk in with a brief, walk out with a direction.

AgencyKynema Studios · WeWork Vaswani Chambers
Address2nd Floor, Vaswani Chambers, Dr. Annie Besant Road, Municipal Colony, Worli, New Prabhadevi Road, Mumbai, Maharashtra 400025
Emailbusiness@kynema.in
Phone+91 90498 64383
Get Directions →
Kynema Studios — WeWork Vaswani Chambers, Worli

One brief.
See how we think.

Strategy, campaign idea, and sample direction — in 72 hours, no retainer required.

We reply within one working day. The 72-hour Challenge is free.

or write directly to business@kynema.in · +91 90498 64383