Team Who does the work

The people
who stay.

Small roster. Senior ownership. The person in the first meeting is still on your brief when it ships — strategy, campaign and craft under one roof.

Krishan Bhatia, Founder & Creative Director at Kynema Studios
Krishan Bhatia Founder & Creative Director
Founder

Krishan Bhatia

Founder & Creative Director

A creative and content leader with over a decade spent inside India’s media and marketing machine — from Times Network and The Times of India Group to Culture Machine, Republic, Dollarbull and Havas Play. Krishan learned the craft where branded content actually gets made: ideation, scripting, shoots, edits and the client rooms where ideas either earn the budget or die.

He founded Kynema to put strategy, campaign craft and production under one roof — and built Kynema.AI so brands can see a winning path before the cameras roll. Blue-chip work for names like Mercedes-Benz, Bank of Baroda, Bajaj Chetak and Hyundai sits beside a stubborn belief: the person in the first meeting should still be on the brief when it ships. No junior handoff after the pitch.

Part producer, part creative director, part builder — always chasing a sharper process for how Indian brands turn attention into value. Outside work, he’s usually deep in the next product idea or the next film cut — the same restlessness that started Kynema in the first place.

Times Group Havas Play Dollarbull Culture Machine Republic
Abhinav Pillai, Business Head at Kynema Studios
Abhinav Pillai Business Head
Leadership

Abhinav Pillai

Business Head

A media and partnerships leader with over 18 years spent on both sides of the table — the media houses that create attention, and the agencies that convert it into brand value. From Warner Bros. Discovery India and The Times of India to Havas Play and BookMyShow, Abhinav has built his career across the country’s biggest platforms for entertainment, sport and culture — a ground-up view of how the media ecosystem actually works, not just how it’s pitched.

Driven by a belief that attention is only valuable when it’s earned, not bought, he builds partnerships that work because they belong — not because the budget forced them in. Part storyteller, part strategist, always learning. At Kynema, he brings that instinct to the business side of the studio — helping brands see not just the idea, but the reason to back it.

Outside work: planning the next trip, sharpening his badminton game, or chasing a better golf handicap — the same restlessness that keeps him hunting for the next partnership worth building.

Warner Bros. Discovery India The Times of India Havas Play BookMyShow
Craft On set

The eye
behind the frame.

Photography and cinematography that carry the campaign idea — not generic stock energy.

Karan Sarnaik, Photographer at Kynema Studios
Photography

Karan Sarnaik

Photographer

Fashion and advertising photographer with a European Master’s in Studio Photography from Speos Paris. Karan builds visual narratives that feel elegant and brand-true — from ideation through the final frame — for fashion houses, editorial, and blue-chip campaigns across India and beyond.

His lens has shaped work for brands and culture platforms including Gillette Venus, Ludic, Canva and leading Indian fashion and lifestyle clients — always translating the brief into imagery that holds up in print, feed and OOH.

Speos Paris Fashion & advertising Gillette Venus Ludic
Siddharth Dutta, Director of Photography at Kynema Studios
Cinematography

Siddharth Dutta

Director of Photography

Director of Photography and Whistling Woods graduate — commercials and narrative work with a calm, precise eye. Siddharth turns campaign ideas into light, movement and mood that feel cinematic without losing the product truth brands need.

His reel spans brands like Netflix, HSBC, ICICI, Swiggy, Teachmint, Vistara and Manyavar — the same grade of craft that sits under Kynema’s film and content desk when a brief needs to move.

Whistling Woods Commercials Netflix HSBC · ICICI
01 Specialist desks

Every brief
has a desk.

We keep the roster small on purpose — a specialist collective so every brand gets dedicated attention, not a revolving junior team.

01

Strategy

Brand & market intelligence

Positioning, audits, competitive read and the platform every campaign builds on.

02

Creative Studio

Campaigns, art direction & copy

The big idea — then posters, posts, scripts and key visuals from that one argument.

03

Film & Content

Karan · Siddharth · Notioninn

Photography, DOP and production — brand films, TVCs and stills with the people who stay on set.

04

Performance

Media, growth & calendars

Where the work runs — Meta, content calendars and the ops that keep a retainer shipping.

05

Tech & Automation

Kynema.AI & workflows

Turn messy brand tasks into AI-assisted processes — posts, shots and variants without headcount bloat.

06

Business & Partnerships

Led by Abhinav Pillai

Retainers, media partnerships and the reason to back the idea — so creative stays focused on the work.

02 Production

Film craft with
Notioninn.

In-house production partnership — Mercedes, HSBC, Tata CLiQ-grade film without stacking a separate production vendor on every brief.

Notioninn ↗
2Leaders on every relationship
3Capabilities under one roof
0Junior handoffs after the pitch
18+Years media & partnerships depth
03 How we work
Senior people stay

The person you meet in the first meeting is the person who does your work.

One bill, three engines

Creative agency, film production and tech automation — without stacking three vendors.

Idea before spend

See the campaign direction first. Most clients start with one project, then a retainer.

Meet us with
one brief.

Walk into Worli with a problem — walk out with a direction.

Book a Conversation
or write to business@kynema.in